AWS x WIRED (PGA Tour)

Data Driven: How Max Homa and the PGA Tour Embrace Data to Up Their Game

Join Max Homa and the PGA TOUR in the high-stakes world of professional golf as we unveil the game-changing role of data, analytics and AI. The PGA TOUR revolutionizes the game, turning every swing, putt, and drive into a treasure trove of insights. Discover how Amazon Web Services is fueling this digital revolution, not just elevating the player’s game; but transforming how fans experience the sport.

• Production budget: $126,000

• Shoot location: Atlanta, GA & Scottsdale, AZ

• Total views: 7,288,394